What is an vMVPD?

Oct 05, 2023

What is a vMVPD?

A vMVPD, or Virtual Multichannel Video Programming Distributor, is a type of online video streaming service that offers a package of live television channels and on-demand content over the Internet. vMVPDs are sometimes referred to as "skinny bundles" or "Internet-based cable alternatives" because they aim to replicate the experience of traditional cable or satellite TV services, but they are delivered over the Internet rather than through a physical cable or satellite connection.

Key characteristics of vMVPDs include:

  1. Live TV Channels: vMVPDs typically offer a selection of live television channels, including sports, news, entertainment, and other genres. These channels are streamed in real-time, allowing viewers to watch programs as they air.
  2. On-Demand Content: In addition to live TV, vMVPDs often provide on-demand content libraries that allow users to watch TV shows and movies at their convenience. This can include a mix of current and past episodes or movies.
  3. No Contracts or Hardware: Unlike traditional cable or satellite TV services, vMVPDs usually do not require long-term contracts or the installation of specialized hardware, such as set-top boxes. Users can access the service on various devices like smartphones, tablets, smart TVs, and streaming media players.
  4. Subscription Packages: vMVPDs offer different subscription packages with varying channel lineups and pricing options. Users can choose a package that suits their preferences and budget.
  5. Streaming Platforms: vMVPDs are accessible through dedicated apps or websites on various streaming platforms, making it easy for subscribers to watch content on their preferred devices.
  6. Internet-Based Delivery: These services rely on an Internet connection for content delivery, so a stable and reasonably fast Internet connection is required for smooth streaming.

Some well-known examples of vMVPDs include Hulu + Live TV, Sling TV, YouTube TV, and fuboTV. These services have gained popularity as alternatives to traditional cable or satellite TV, offering more flexibility and often lower prices while still providing access to live TV channels and on-demand content.